Every Branch is a band I’ve spent the past year actively working on anything and everything that they might need. To date we’ve produced merch, had a few photoshoots to have promotional band pictures and I actively run their social media platforms (instagram, threads, TikTok and Facebook).

They initially came to me with a logo and were hoping to create some much needed merch. Together we pulled a line from one of their new songs and created the Broken Heart line. Using illustrator I created the initial sad broken heart inspired by American traditional tattoos. I then brought the design into procreate to add stippling details to continue that tattoo feel.

We found a local screen printer to produce our first round of shirts and are hoping to expand to hoodies and crewneck sweatshirts as well. Since we used the simplified lock up on the shirts we decided to use the more detailed lock up for stickers.

Ketel One and Hub Folding Box were working together to feature three 750mL bottles of Ketel One Botanical. I was provided the illustrations of fruits and vegetables from Ketel One’s Creative Agency. Each flavor has its own unique illustration. I broke down each illustration and created a full pattern to feature all three flavors; this was used on the inside of the package. I used a variation of that pattern to carve out the window shape and and wrap around to the sides of the package.

Espolon Tequila reached out to AMG looking for us to create a custom microsite for their Cinco de Mayo merch drop. Espolon provided brand images they were using for promotional posters as well as their brand guidelines and we ran with it. The results were a monochromatic site that still felt true to the brand and mirrored the type treatment they used on their print work. This probably was one of our fastest turn around times for a project this big. Within 24 hours we were able to fulfill the clients needs and get them proofs for approval so that our developers could get started on the back end immediately.

Coyote Cannabis is running a brand collaboration line with Inspectah Deck they choose to work with Hub Folding Box and I got the privilege to bring their concepts to life. They needed containers for THC infused chocolates, THC infused gummies, and prerolled joints. We created a woods pattern and color pallet that could flex across all types of potentially needed packaging. Each package has allowed room for custom informational stickers to be places on packaging.

Designed a dynamic sweepstakes campaign for Captain Morgan at Avid Marketing Group, focusing on engaging visuals and seamless user experience. The project successfully boosted brand interaction and consumer participation through creative promotional elements

Avión Tequila approached Hub Folding Box looking to create a Día de los Muertos value added package. Their creative team sent over an image of a skull with the marigold crown being used for promotions as inspiration. I immediately knew that I wanted this package to feel similar to an ofrenda ( an altar, built to honor lost loved ones on Día de Muertos ) and to use every detail from the custom art. I started by breaking down the image provided by separating the skull from the background, isolating the marigolds and using a small teal selection from the background as reference to paint a pattern for the inside. With the image broken down I then created a large wrapping pattern using the isolated merigolds. I wanted them to feel as they were overflowing on the box. To highlight the branding we combined an all over gloss, gold foil and embossed select copy. To allow the most light within the package and feature the skull on the side I decided to create a window that highlighted the skull details and fully extend onto the right panel. This allows all the bottle of Avión Tequila and prayer candles to really stand out on the shelf.

Deschutes reached out to Avid Marketing Group looking for custom creative to catch the shoppers eye while still promoting their Fresh Take on Tailgate giveaway that AMG was hosting. They decided on a floor mat and an end cap header card. Our guidelines were to make it stand out, feature the football theme and be true to the Deschutes branding. I created a die cut header card to stand out at the end of the aisle tied in with a simple floor mat to once again tie in the entire experience as the shopper picks up their favorite Dechutes products.

Dewar’s approached Hub Folding Box looking for a high-end structure that could hold two glasses as well as a 750mL. Using a blank dieline and a photograph of a white sample box; I designed and produced a photoshop render of a potential design.

Ciroc approached Hub Folding Box looking for a 750mL package that stood out on the shelf. I referenced their website and pulled inspiration from brands such as Tom Ford and Gucci. We then created this all over Gold package that used both embossing and debossing techniques. I created a step and repeat pattern to be debossed. Gloss was used on the picture frame boarders and on all copy to help stand out against the gold.

Diageo’s Johnnie Walker Team approached Avid Marketing Group looking for custom creative for a golf themed text to save program. I needed to feature both Johnnie Walker Black and Red bottles, showcase the offer, ensure there was enough space for a QR code and feature a golf bag. I started off with a shutter stock search for a background image but we needed to feature a certain type of bag. Resulting in me photoshopping and color correcting a black cloth bag to match the rest of the image. I expanded this art to fix across three formats Case Tucker, Case Card and a Shelf Talker.

The final project for my print production course was to create a paper sample book for a known paper company. I chose Legion Paper for their premium watercolor collections.  I wanted to create a coffee table reference book for artists that showed the variety that Legion has to offer. By creating hand-drawn illustrations which were then painted in watercolor, it truly shows the integrity of Legion Paper. Every day for a week I sketched, then outlined in micron pen, and painted one or two illustrations. I limited myself to do only one or two in order to keep my hand steady and make sure I was putting the same amount of effort into each illustration. Within the book it shows swatches of each type of paper labeled by weight and brand. You are able to feel each swatch then see the integrity of the paper by examining the water color on the next page. None of the swatches or illustration are fully spray mounted down so you are able to see how much water colors affected the paper. 

For the cover I knew I wanted to try a technique I had never done before; by combining both wood and leather I found myself in new waters. First I needed to laser in the title of the book on the front cover that. Next was taking on the sheet of leather; after hours of softening the leather I mounted the sheet to the wood covers. I chose these materials to give an organic touch and compliment the tones of the paper. Now with my cover constructed I found myself needing to some how attach my book to the cover. I took on the challenge of sewing the book into the leather. Something I had done before but never with leather. Since the stitches were exposed I needed to make it clean and detailed. I made a simple pattern with each stitch and it certainly is my favorite part about this book. Legion prides themselves on constructing high quality fine art paper and I wanted to highlight that within this book.