Project Overview

JBL partnered with Avid Marketing Group to launch a high-stakes mobile-first digital sweepstakes, offering fans a chance to win the ultimate Benson Boone concert experience. As the sole digital designer, I was responsible for architecting a high-conversion digital registration funnel that balanced JBL’s bold, energetic brand identity with an intuitive user interface engineered for rapid, high-volume mobile entries.

The Challenge

Sweepstakes registration funnels live or die by their mobile friction. The UX required a multi-step verification process—including strict age gate compliance and regional validation without causing user drop-off. The UI needed to feel synonymous with a premium audio brand and a major touring artist, utilizing high-contrast visuals tailored for a Gen-Z demographic.

My Role & Digital Strategy

Mobile-First Optimization: Engineered a responsive, thumb-friendly form layout prioritizing single-tap inputs and clean visual hierarchy to minimize registration friction on mobile screens.

Frictionless Compliance UX: Designed a clean, minimalist age gate and state-selection interface that met strict legal requirements while maintaining a seamless, branded user flow.

Brand-Aligned UI: Balanced JBL’s iconic orange branding and heavy typography with high-impact lifestyle photography, creating an immersive "concert-ready" aesthetic from the first interaction to the final submission.

Component-Driven Architecture: Built out the user interface using reusable, scalable components in Figma, ensuring pixel-perfect alignment, consistent input states (active, hover, error), and an optimized layout for a streamlined front-end development handoff.