The Overview

7UP partnered with Avid Marketing Group to launch a nationwide "Shop, Snap, Earn" digital rebate program designed to drive immediate in-store sales. Operating as the sole digital designer, I created a high-energy, mobile-first web interface that allowed consumers to seamlessly scan packaging, upload retail receipts, and claim instant digital rewards.

The Strategy & Impact

Iconic Brand Adaptation: Infused 7UP’s energetic, refreshing visual identity into a highly functional web environment, balancing bold brand assets with crisp, clean user guidance.

Frictionless Upload UX: Optimized the mobile file-capture viewport with clear visual targets, minimizing user error during receipt photo submissions.

Rapid Deployment Toolkit: Maintained immaculate Figma file hygiene and a component-driven UI kit, enabling the engineering team to build, test, and deploy the application on an accelerated timeline.