The Overview

Coyote Cannabis partnered with Wu-Tang Clan’s Inspectah Deck and Hub Folding Box to launch a premium, collaborative cannabis line. As the packaging designer, I brought their core conceptual ideas to life, engineering a unified, high-end packaging system for three distinct product SKUs: THC-infused chocolates, THC-infused gummies, and pre-rolled joints.

The Strategy & Impact

Scalable Visual System: Developed a custom, organic woodgrain pattern and a versatile color palette that established a cohesive look across completely different packaging structures (boxes, tins, and tubes).

Regulatory-Ready UX Layout: Strategically mapped out dedicated, unobstructed zones on the dielines to accommodate real-time variable data, state-mandated warning labels, and custom strain informational stickers without disrupting the premium aesthetic.

Production-to-Shelf Precision: Oversaw the complex layout mechanicals, ensuring that the continuous textures wrapped seamlessly around structural panels for an impactful, high-end retail presence.