Project Overview

Chalk Hill Wine collaborated with Architectural Digest (AD) and Avid Marketing Group to host an exclusive luxury sweepstakes giving consumers the chance to win a virtual home design consultation with acclaimed interior designer Tiffany Brooks. I led the end-to-end digital design, creating a seamless cross-platform responsive desktop and mobile landing page that merged the premium worlds of fine wine and high-end interior design.

The Challenge

Unlike standard sweepstakes, this campaign targeted a highly design-conscious, sophisticated audience. The interface needed to gather a significant amount of user data (including full mailing addresses and consumer insights) across a single form layout. The design challenge was to accommodate a dense multi-field form while maintaining an airy, elegant, and uncluttered layout that felt natural to an Architectural Digest reader.

My Role & Digital Strategy

Editorial-Grade UI Design: Developed a sophisticated visual language utilizing organic, fluid framing for key campaign imagery, paired with elegant serif typography and an intentional, muted color palette that mirrored premium lifestyle print media.

Form Layout Strategy & UX Architecture: Structured a dense, multi-field data collection form into a highly readable, dual-column desktop layout that gracefully stacked into an intuitive single-column mobile experience. Used generous field padding, explicit labels, and clear touch targets to maximize completion rates.

Responsive Art Direction: Mastered the responsive scaling of complex graphical framing, ensuring that the fluid image mask and critical branding assets scaled perfectly between desktop viewports and compact mobile displays without sacrificing image integrity or legal disclosure legibility.

Developer Hand-off & System Hygiene: Maintained pristine Figma file organization, establishing clear global color styles, precise typography scales, and systematic input form states to eliminate friction during the engineering phase.